People of Japan are shifting toward e-cigarettes to eliminate the excretion of smoke and protect themselves and the environment from harmful effects of tobacco burning. Unlike the tobacco cigarettes, the e-cigarettes produce mist that is easily dissolved in the air within a few seconds. As these alternate smoking devices do not produce ash and smoke, they can be administered in locations where cigarette smoking is prohibited, due to the harmful health effects posed by the conventional cigarettes.
Furthermore, increasing product innovation by manufacturers is expected to drive the Japanese e-cigarette market at a CAGR of 22.6% during the forecast period (2019–2024). Owing to the introduction of new vaping devices, e-cigarettes are widely used by people who are addicted to tobacco and seeking to quit smoking. Moreover, fewer negative health impacts of ashless and smokeless vaping products over tobacco cigarettes are key reason influencing the adoption of these products among consumers. These factors assist the market to reach from $1.2 billion in 2018 to $4.5 billion by 2024.
Browse detailed report - Japan E-Cigarette Market Analysis and Demand Forecast Report
The e-cigarette manufacturers and vendors are offering an array of products for the Japanese population. The product portfolio includes disposable and rechargeable cig-a-like, closed system and open tank vaporizer, vape mod, and infused and heat-not-burn T-vapor. In the coming years, the Japanese populace will prefer rechargeable cig-a-like over other products, as it offers flexibility in continuous usage. According to P&S Intelligence, this e-cigarette will be mostly used by the people within the age group of 35–44 years, in the coming years.
All these products are easily available at vape shops, hypermarket/supermarket, convenience stores, vending machines, general stores, pharmacies, gas stations, and online platforms. In the coming years, the customers of Japan are expected to mostly buy e-cigarettes from e-commerce platforms, as there are few barriers to establishing a new online business. Moreover, heavy discounts offered by online players like Amazon Japan and Rakuten are one of the prime reasons attracting the customers toward this distribution channel.
