Owing to the increasing penetration of the internet, mushrooming use of smartphones, and growing enactment of the bring-your-own-device (BYOD) policy at workplaces in several countries, the global enterprise mobility management (EMM) market is expanding rapidly. According to the forecast of the market research company, P&S Intelligence, the value of the market reached $16 billion in 2020. The market is also expected to exhibit explosive growth during 2021–2030 (forecast period).
In recent years, the penetration of the internet has surged sharply in several countries. According to the World Bank, around 49.0% of people all over the world were using the internet in 2017. This is fueling the demand for enterprise mobility management solutions and services. In addition, the rapid advancements being made in technologies, such as artificial intelligence (AI), and the surging number of smartphone users across the world are also propelling the requirement for EMM solutions.
This is because the various features of these solutions, such as the capability to update, control, and wipe the data of systems from a distance, provide flexibility to organizations. The other major growth driver of the EMM market is the increasing enactment of the BYOD policy by businesses. With the burgeoning requirement for higher employee productivity and efficiency and the mushrooming smartphone usage, owing to their availability at lower prices, many enterprises are enacting the BYOD policy. This policy allows employees to bring their own tablets, laptops, and smartphones to the office and install various enterprise mobility applications on them for accessing data.
Based on component, the EMM market is divided into services and solutions. Between the two, the solutions category contributed higher revenue to the market in 2020, and it is predicted to demonstrate rapid expansion in the forthcoming years as well. This is attributed to the diverse range of EMM solutions being offered, such as identity and access management (IAM) and mobile device management (MDM) to small and medium-sized enterprises (SMEs) and large organizations across the world.
The market is also classified, depending on deployment mode, into on-premises and cloud. Of these, the cloud category is expected to demonstrate huge expansion in the coming years, due to the rising popularity of cloud computing and AI-based solutions. Across the globe, North America dominated the EMM market in 2020. This was because of the presence of a large number of EMM solution providers, such as International Business Machines (IBM) Corporation and Citrix Systems Inc. and numerous end users in the region.
Microsoft Corporation, IBM Corporation, BlackBerry Limited, Cisco Systems Inc., SAP SE, VMware Inc., Matrix42 AG, Beijing NationSky Network Technology Co. Ltd., MobileIron Inc., Snow Software AB, SOTI Inc., Sophos Group plc, Mitsogo Inc., Codeproof Technologies Inc., ZOHO Corp., 42Gears Mobility Systems, JAMF Software LLC, and Scalefusion UEM are some of the major companies operating in the EMM market across the world. These companies are increasingly focusing on partnerships and product launches in order to improve their industry position.
Thus, the market will register substantial growth in the coming years, mainly because of the rising smartphone and internet penetration and the surging enactment of the BYOD policy at workplaces all over the world.
