With the surging number of working women and the mushrooming population of geriatric people, the demand for beauty and personal care products is soaring in the U.S. According to the U.S. Bureau of Labor Statistics, the share of women in the country’s labor force rose from 57.1% in 2018 to 57.4% in 2019. Furthermore, as per the United States Census Bureau, the population of people aged 65 years and older in the U.S. increased from 40.3 million in 2010 to 54.1 million in 2019. As geriatric people are highly vulnerable to various skin diseases and ailments, their mushrooming population is positively impacting the sales of beauty and personal care products in the country.
Besides the aforementioned factors, the expansion of the e-commerce industry is also contributing to the surging sales of beauty and personal care products in the country. From hyper-personalized skincare and artificial intelligence (AI)-powered cosmetic solutions to clean beauty products, beauty retailers are increasingly focusing on developing advanced products in order to provide an improved customer experience. Additionally, with the increasing penetration of the internet and the surging population of women who have access to the internet, beauty product sellers are increasingly focusing on selling their offerings via e-commerce platforms. According to various estimates, there 312.3 million internet users in the U.S. as of 2019, which included 91% of all women and 90% of all men in the country. Apart from these factors, the growing incidence of skin diseases is also propelling the advancement of the U.S. beauty and personal care products market. According to the forecast of P&S Intelligence, a market research company based in India, the revenue of the market will rise from $81.1 billion in 2019 to $128.7 billion by 2030, while the market will exhibit a CAGR of 4.8% from 2020 to 2030. Skin care, color cosmetics, hair care, bath and shower, baby care, men’s grooming, oral care, sun care, deodorant, depilatory, and fragrance are the most widely sold types of beauty and personal care products in the U.S.
