The web content management market growth is driven by the surging demand for digital marketing solutions, increasing demand for multi-channel customer experience management solutions, and expanding online retail industries. These growth drivers will increase the market size from $5,894.8 million in 2019 to $36,422.8 million by 2030. The market is expected to advance at a CAGR of 18.4% during the forecast period (2020–2030). Further, the market is currently witnessing the trend of increasing focus on marketing.
Business firms are increasing their focus on content management system (CMS) positioning and functionality that enable various enterprises to differentiate themselves from one another. This is due to the features offered by the CMSs that include version control, robust analytics, content categorization, replication, and social media integration. Marketers are increasingly adopting tools that enable them to gather data of potential customers, who have visited their websites and help them in targeting their web content to those visitors. To consolidate the competition and increase their reach, marketers are focusing on their website content to get easy recognition, and thus, providing personalized and targeted digital experience.
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Additionally, increasing adoption of multi-channel content management tools and services is boosting the web content management market growth, as they help in managing marketing materials centrally and controlling their usage. Content like product specifications, meta-data, texts, videos, translations, and images are centrally managed and can be uploaded to the handpicked channels after further approval. The application of web content management systems helps in improving multi-channel customer experience by managing marketing content in proper formats via right channels and at the correct time.
Categories under the industry segment of the web content management market include media & entertainment, retail & consumer goods, education, healthcare, travel & hospitality, banking, financial services & insurance (BFSI), telecom & IT, and government. Of these, the media & entertainment category accounted for the largest market share in 2019 and is expected to maintain its position during the forecast period. This is because most of the media and entertainment firms operate a large number of content-rich website portfolios that are controlled and managed by web content management software and solutions.
Geographically, North America generated the maximum revenue for the global web content management market in 2019. This is ascribed to the increased adoption of digital technology in the media & entertainment industry for publishing and promotion of contents on websites in the region. Additionally, factors like increasing penetration of internet, growing expenditure on IT development, adoption of emerging technologies at an initial stage, and presence of a large number of enterprises have propelled the market growth in recent years.
During the forecast period, the Asia-Pacific (APAC) web content management market is expected to register the fastest growth, due to the surging number of internet users, increasing penetration of mobile devices, expanding e-commerce industries in India and China, and rising adoption of digital platforms. Besides, the increasing penetration of internet and surging number of social media users are projected to be the other growth drivers for the regional market. Moreover, the rising number of government initiatives in India and China is expected to increase the market size during the forecast period.
Thus, the increasing demand for tools and services to manage website content from business organizations will propel the market growth during the forecast period. Additionally, the increasing penetration of the internet and smart devices will add significantly to the market size.
