The marketing scenario has changed radically in companies over the past few years. These days, businesses are widely deploying digital marketing strategies for reaching out to a larger number of customers, achieving a competitive edge in their domains, and fulfilling customized needs of client. Digital transformation, which can occurred because of the increasing usage of machine learning, cloud computing, robotics, and computer vision technologies, are driving the demand for digital solutions and automation in companies all over the globe.
Ascribed to these factors, the global field force automation market is expected to grow at a considerable pace in the coming years. Since field operations cannot be managed on-site by employers, these employees are the hardest to control. Even though the manager or employer would like to keep up with whatever the field rep is up to as they move from one prospect to another, it is quite hard, as they cannot engage in calls all day to keep whereabouts of the rep.
This is field automation software comes into play. The technology establishes a real-time communication channel between the onsite team, which are handling admin and sales operations, and off-site sales teams. It is owing to such advantages that the demand for field force automation solutions has been increasing. The global field force automation market is projected to attain a value of $9,033.0 million by 2030, increasing from $1,196.9 million in 2019, progressing at a 20.9% CAGR during the forecast period (2020–2030).
The market is categorized into services and solutions, when offering is taken into consideration. Between the two, the solutions category accounted for the major share of the market in 2019, due to the increasing adoption of field force automation solutions in a number of industries, rising need for real-time insights, and increasing requirement for enhanced monitoring services for data-driven decision making. The category is divided into web-based and mobile, between which, the mobile division dominated the market.
Apart from this, the services category is projected to register the faster growth during the forecast period, owing to the increasing demand for services such as installation, system integration, and support & maintenance, for streamlining project lifecycle, improving resource productivity, and constantly updating the software to the latest version. The services category is further bifurcated into managed and professional, between which, the professional division dominated the market in 2019, owing to the increased adoption of these services for deploying field force automation solutions.
The field force automation market is was led by North America during the historical period (2014–2019), due to the presence of a large number of market players, increasing investments in IT infrastructure, shift towards cloud technology, and rising need for industrial automation. In addition to this, the extensive adoption of mobile applications for gathering real-time field information and integration of innovative technologies, including IoT, machine learning, and facial recognition, in business activities are driving the regional domain.
Hence, the market is being driven by the swift digital transformation and growing adoption of digital marketing strategies.
