Facial care products, such as face wash, face creams, face masks, moisturizers, cleansers, scrubs, serums, and toners are gaining prominence among the working class, as they alleviate stress and signs of aging and revitalize the skin, which, in turn, helps people look fresh even after long working hours. For instance, Tata Harper aromatic stress treatment, Estée Lauder stress relief eye mask, and Vitruvi facial spray help in increasing facial glow and alleviating the stress of end-users.
Moreover, the booming geriatric population will also support the facial care market growth in the foreseeable future. As aging leads to skin loosening, old people across the world are increasingly opting for anti-aging creams, owing to the rising consciousness among this age pool to look younger. The United Nations Department of Economic and Social Affairs (UNDESA) estimates that the population of people aged 65 years or above will surge from 727 million in 2020 to more than 1.5 billion by 2050.
Browse detailed report - Facial Care Market Analysis and Demand Forecast Report
At present, facial care products can be easily procured from beauty parlor/salons, supermarkets/hypermarkets, online platforms, exclusive retail outlets, and multi-brand retail stores. In the coming years, these distribution channels will offer a greater number of technologically advanced products, due to the surging focus of the skincare industry on technological developments. Personal care product manufacturing companies are now offering advanced facial care devices to monitor skin conditions, generate digital feedback, and provide customized skincare solutions to their consumers.
Nowadays, facial care product manufacturing companies, such as The Estee Lauder Companies Inc., Oriflame Cosmetics AG, Edgewell Personal Care, L'Oréal S.A., The Procter & Gamble Company, Kao Corporation, Avon Products Inc., Burberry Group PLC, The Body Shop International Limited, Shiseido Company Limited, Alticor Inc., and Unilever PLC, are largely focusing on mergers and acquisitions to expand their product portfolio and attract more customers. For instance, Marc Anthony Cosmetics Ltd. completed the acquisition of Cake Beauty Inc., a Canada-based beauty brand that specializes in producing natural and vegan products, in February 2018.
